I was having a very interesting conversation with my friend JeanAnn– one of those where we both had more things to say than could come out in normal conversation… like fast ping-pong, watching those Chinese guys go crazy, hardly even using the table at all.
We were talking about advertising and marketing. Who isn’t nowadays? Even my neighbor Dan wants to stand in my driveway and talk about advertising and marketing, as if we’re all trying to guess the outcome of March Madness.
Today is different than before, but how? What WAS advertising? Traditional, not exactly… Tactical… kinda… Offline, yes, but the new religion still can be offline too… We kept going back and forth with it, until I held up two drink coasters… Slapping one down on the table top: THIS one is the New advertising, and THIS one is… is… FRANK – slap. It all came to a halt, as soon as we had a name.
What do we see when we look at Frank? Frank is P.T. Barnum, Darin Stevens, The Subservient Chicken, and Don Draper. It’s all top-down, “You Shall Love This because we said so” mentality- it has a prescriptive feel to it. “We’ll tell you what to think… ” Every cog and gear needs to function for the greater system to work. It’s Fritz Laing’s Metropolis. Consumers have a role, but it is to CONSUME, in the downward flow of ideas.
Is it that simple? A one-way flow of ideas is so 2006, man.
The fact that we struggle with it points to what a large shift it is. Is it possible to comprehend when your glacier is moving? What goes through the mind of a penguin when the ground shakes?
It seems that Frank’s got some news coming. If only we could get clients to let go of that old fashioned mentality. What’s it going to take?