We had a very last minute, quick hit sort of request from the client to help promote an anniversary promotion. Our idea, a “Where’s Waldo” sort of digital treasure hunt where users would upload images of “I Love My Cub” stickers they spot around town. The pitch was such a hit that it’s expanded to the microsite you see here. In the first weekend of it’s launch we had over 500 unique visits and dozens of entires. Mind you, this is in a very narrowly defined market and with little traditional online drivers.
Integration with offline materials and timing the launch to coincide with local events was key to success. We hit our launchdate on the nose and the hits keep on comin’!