Rolling Stone is taking a cue from Rupert Murdoch by relaunching their online experience with—wait for it—a pay wall. Yes, misery acquaints a man with strange bedfellows and the media industry is certainly in misery.
Great breakdown by Brent Payne of Rollingstone.com’s massive SEO fail with this redesign. A couple of choice lines:
Why does [linking] matter to you? Well, because you used to have 3.2 million of them going to your site. Which will soon be gone as you have killed every page on your site and have up a ‘coming soon’ page. BIG mistake. Lots of ‘votes’ you just flushed.
[On relevancy]…sites that used to be about say ‘Barack Obama’ that were linking to the Rolling Stone Barack Obama page . . . yeah, well that page has nothing to do about Barack Obama now because YOU REDIRECTED IT TO YOUR HOMEPAGE!!! Poof . . . good bye relevancy.
I think you probably should’ve considered a development site. Launched on the development site and then perhaps switched over. I don’t know though. People on the internet have only been doing that for about 15 years or so. Still not completely tried and true yet.
It goes on and on and it’s all awesome.