Wild Harvest Wins W3 Gold

Wild Harvest Natural and Organic Foods

SUPERVALU’s Wild Harvest “Organify Your World” site has won a W3 Gold Award.

The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.

Winning entries for the W3 Awards are selected by the International Academy of the Visual Arts. The IAVA is a membership-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

In determining winners, entries are judged based on a standard of excellence as determined by the IAVA, according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all. Entries are scored on a ten point scale by the judges. Less than 10% of all entries will be selected as Gold Winners. Other outstanding entries will be Silver Winners. Best in Show selections represent the highest mark of distinction and are also selected by the Academy based on scoring. The judges will award Best in Show honors to only the top 1% of all work entered.

Entries will be judged by the following criteria as determined by the Academy:

  • Websites: Website entries will be judged on the following factors: creativity, usability, navigation, functionality, visual design, and ease of use.
  • Marketing: Marketing entries will be judged on the following factors: creativity, impact, messaging, copywriting, and use of medium.
  • Web Video: Video entries will be judged on the following factors: Content, Technical Execution, Implementation, and Overall Experience.
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